Say it with charts pdf download

Sketch the storyboard 1. Ribbings etikett Magdalena Ribbing. In Say It With Charts, Fourth Edition —the Step-by-step guide to creating compelling, memorable presentations A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. Pause to think 5. Selected pages Page It is OK to occasionally refer to notes, but put them down when you are not referring to them. This website uses cookies to improve your experience while you navigate through the website.

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Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. And so it is with this example. In this case, by plotting the range between the low and high performers for each of the attributes, we see Company A's ranking much more quickly and without needing to read and interpret all the numbers in the table. After all, it does a good job of showing how the proposed solution comes out of the differences identified between the developed and emerging markets.

And yet, for me, the word "Differences" in the title made me feel that the solution resulted from the combined forces at work—therefore what you see on the bottom chart. The added benefits are that the visual looks more attractive as a design, and it makes it stand out from the crowd of other visuals we traditionally see in presentations.

Your solution more things to Planned approach aiming for wholly owned perfect answers and customer control 49 This page intentionally left blank. Creativity is better It doesn't take long to understand that the point of the chart at the top of the next page is to contrast the approaches that the two companies take to reach the same objective. However, I find myself spending too much valuable time reading all the bullet points to be able to appreciate the distinctions the chart describes and the flow of ideas.

My solution, shown below the first chart, is to switch the flow from top—bottom to bottom—top. In this manner, the chart first identifies the forces at work growing, changing, uncertain markets that lead to a summary of each company's approach, seen at the base of the arrows. Then, the eye moves up to see a simpler and clearer contrast of each company's moves, all of which leads to the common objective at the top.

Adding the arrows in perspective helps the eyes follow the flow. A general tip is worthy of mention here: arrows are powerful tools to convey a number of concepts—changes in a situation, movement, or the passage of time, just to name a few. B "Expand from core competencies while retaining control along the way" Make opportunistic moves vs. Make big bets Resell and form alliances vs. Build own capabilities Extend reach through alliances, JVs vs.

Use own distribution Have strong partners vs. Have partners who can be influenced Reach large customer segments vs. In this case, I just don't experience the word "significant. But what about the other companies? Can you appreciate the difference that results from showing each company against its own base line? However, did you notice the back-and-forth movement of your eyes as you sought to figure out the relationship of the column chart at the right with the column headings on the left?

Can you now appreciate the added benefit of the arrows, which more quickly distinguish the opposite direction of the two approaches and lead to the corresponding "recovery rate" resulting from each approach? Germany U. It renders the chart frustratingly difficult to read, especially because the scale is so squeezed.

In this case, I plotted just the totals in a vertical bar chart and then left the rest of the data in a table underneath its respective country.

In this manner, we can see the range of growth by country and then study the sources that contribute to the change in a much more restful table. By the way, the sequence of columns could have been arranged in either descending or ascending order, depending on the situation at hand. Granted that this is an "item comparison" that should be treated more often than not as a horizontal bar chart.

Let's be flexible in this case and agree that the vertical bars work better. This chart provides a good illustration of a solution that is sometimes so obvious we don't see it.

We frequently feel obligated to plot our data in bars, columns, or whatever, when the best idea may be to just "table it. France U. Germany Japan Volume 3. Otherwise, they demonstrate the first habit of bad chart design: "Nothing is ever so simple that we cannot make it complex. On the other hand, given the number of components in this case, I'll grant that a pie chart would not work. Therefore, make it into an "item comparison" and create four clusters of bar charts. Now you can use a much larger scale to differentiate the data.

And notice how the labels are much easier to read, since they're no longer limited by the width of the columns. As before, this chart works well on a single page as a handout. But for an onscreen presentation—no matter the pressure to minimize the number of slides—breaking it into multiple slides concentrates comments on each of the levers one at a time, and avoids the problem of the audience reading ahead.

With a bit of effort, we finally see that this is meant to show the correlation between the percentages of sales to earnings for each of four supermarket product categories. The same message can be delivered more easily and quickly by using a two-columned chart. One you see on the bottom, which is to use directional arrows to make it easier to see the ups and downs of the various components.

Second, on the other side of the facing page, is to group all the pluses into one arrow versus the sum of all the minuses, thereby reducing the number of individual components we usually see on these charts.

Also, it bothers me that the label for Hungary is all the way to the left, above those for Mexico and Chile, when it should be with its geographical colleagues of Poland and Russia across the top. Beyond that, I find the repetition of the labels for the three measures redundant. And it takes up a lot of real estate. In this case my solution to the problem is to "table it.

Also, the map is greatly simplified and the table of countries lines up vertically with their relative positions on the map. Depending upon the audience, the map could be arranged with Europe or the U. When I first looked at this chart, my quick impression was that the share of market went through some wild fluctuations over time, but finally reversed the grave loss it endured in the first period. When I looked more closely, I realized that this is not a "time series comparison" but an "item comparison" that contrasts the performance of several salespeople.

Notice how much faster and more accurate the visual impression becomes when treated as a bar chart. Here it's not so much the comparisons of the actual employment, assets, sales, and net income that tells the story, but their percentage change over time—in this case, the average annual growth rates. By plotting these growth rates, we more clearly and quickly see the reverse pattern mentioned in the message title.

By the way, if showing the absolute values remains important, it's perfectly appropriate to include them in tabular form underneath their respective time periods as you see here at the bottom of the chart. B Similarly, I work hard to avoid forcing the reader to look back and forth between the legend and the chart itself to see what corresponds to what.

Here, by using horizontal bars instead of vertical columns, more room is allowed for the labels, so they may be read normally. Also, we can delete the legend and make its information part of the chart. We do this with a sliding percent bar chart, using the line that separates internal and external as the base line so the differences between them are more clearly contrasted.

It would be fine to leave it that way for the handout. If you were doing an onscreen presentation, however, a "More is better" solution would be to design several visuals: the first to introduce the four quadrants, the second through fifth, to show the detailed characteristics and demand for each of the four quadrants.

My real-life situation in dealing with this material involved a large audience at an off-site conference. So we took the challenge one step further. As you see, we characterized the four quadrants with illustrations that gave a personality to each segment, leaving the speaker free to elaborate in as much or as little detail as the audience needed.

Different is mercifully better Let's nominate this one to the charting Hall of Shame. It's both illegible and too complex. It took me some time, but I've come up with two possible solutions. Multiple column charts show the pattern over time for each of the components. Respective growth is much more apparent because everything is measured against a common base. I left off the CAGRs—compound annual growth rates—but I could have included them to the right of the second column.

I realize that I've already said that tabular data merely implies comparisons whereas charts demonstrate them. However, a table works better here because the numbers line up with each other, making the comparison easy.

If nothing else, it certainly works many times better than the original treatment. Individual 2. Small commercial 3. In this third edition, Gene Zelazny provides a portolio of over 80 complete.

The original Say It with Charts is also available in ten languages. The sequel. Say it with charts million dollar pitches Ok, that's kind of a small deviation on this blogs editorial line, but it's really worth it… and it's only a small deviation: understanding the bigger. Wisconsin—Madison takeielts. Say it with charts: the executive's guide to visual - manager tools Same reasons we like "Say It With Presentations": Gene Zelazny used to be the charts guy for McKinsey, and this book shows why.

He walks through how to. Say it with charts by gene zelazny - goodreads Say It with Charts has ratings and 7 reviews. Nitesh said: The book is useful in deciding which graphs to pick up. Chapter 1 points out to mistakes p. How do i say it with charts? Further, I used think. Say it with charts: the executive's guide to visual communication A description for this product is not currently available.

Say it with charts : the executive's guide to visual communication. Say it with charts: the executive's guide to visual communication by In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing.

Zelazny's say it with charts workbook - the extreme presentation tm Gene Zelazny, McKinsey's charts and presentations guru, has just released a new book, the Say It With Charts Complete Toolkit, which. Now in its fourth edition, the book has. He spent 30 years helping.

Creator: Zelazny, Gene. Edition: 4th ed. Format: Books. Physical Description: ix, p. Say it with charts: the executive's guide to visual - google books Step-by-step guide to creating compelling, memorable presentations A chart that In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his.

Recommended presentation design books — presentation software Say it with Charts by Gene Zelazny was the chart design book I got handed out on my first day as a strategy consultant with Mckinsey back in In the library: say it with charts: the executive's guide to successful While Say It With Charts seems intended primarily for the elaborate presentations that consultants such as McKinsey consultant Zelazny are famous for, the book.

Say it with charts: the executive's guide to visual - walmart. CODE Ab. How to find the rules behind a bulk of complex data?